A sitemap helps people or crawlers understand the structure of a site. Keep the visitor-facing sitemap useful and the XML sitemap limited to canonical, indexable URLs. ## Step-by-step instructions 1. List important pages and group them by topic. 2. Create a visitor sitemap with descriptive links if the site needs one. 3. Generate an XML sitemap containing canonical URLs intended for indexing. 4. Exclude redirects, error pages, and noindex URLs. 5. Reference the XML sitemap in robots.txt and submit it in Search Console. 6. Recheck it when pages are added, removed, or redirected. ## Final checks - Test the result in a realistic situation before relying on it. - Keep a note of any settings or decisions that need future review. - Recheck the process when your tools, hosting, or requirements change.
On-page SEO review checklist
- Give the page a distinct title and accurate, concise description.
- Use a clear main heading and logical subheading hierarchy.
- Link to relevant pages with descriptive anchor text and fix broken links.
- Confirm the preferred URL, indexability, canonical tag, and sitemap entry.
- Inspect the rendered page on mobile and make essential content accessible.
Evaluate results responsibly
Review impressions, clicks, click-through rate, relevant queries, and meaningful conversions together. Technical fixes help search engines understand a site but cannot guarantee indexing, rankings, or traffic.